Using Blogs to Help in Increasing Website Ranking
Blogs or Web logs are used by the public to share their personal interests, opinions, and experiences to a much wider audience, the Internet. However, with the evolution and ever-growing popularity of the cyberworld, the importance of blogging goes beyond being online journals. Today, industry giants from all over the world use such webpages to keep the market up-to-date. In fact, they are now considered as the website content management system that is equipped with state-of-the-art features, including RSS (Really Simple Syndication) feeds, trackbacks, comment options, and social networking options, to name a few.
Web logs contain original contents and are rich in keywords, making them useful in SEO (Search Engine Optimisation) campaigns. This is because search engine bots or crawlers index, categorise, and rank webpages that are relevant to what users look for online. This means that incorporating such pages will make e-Commerce websites more visible on the Web, thus they will also have increased page rankings. As a result, more and more people will be able to find the websites and thus, the companies that own them will have more sales. Furthermore, by updating entries regularly, the blog will always be indexed by search engine spiders, thus it will continue to rank higher in search engine results pages.
Lastly, a blog can be a company's way of showing its clients that they are valued. With the updates, news about sales, and other useful information delivered through blogging, an e-store's customers will find their whole shopping experience more fulfilling.